Digital  
 

My Background or “how I rule the world for fun & profit.”

I am an old school graphic artist who was trained with the idea that any artist worth his salt has a working knowledge of every aspect of his craft. From concept to production he can do any job as well as the next. Talent that isn't tempered by technique, though burns bright, will burn out. But technique without inspiration means you're just going through the motions. It a balance that everyone needs to work out for them selves.

I could go on, but you can learn a lot more about a man by the sayings he lives by, so here are my top five:

1. “Any problem you have, can be helped with Coffee & Pastry.”

2. “There is always a third choice.”

3. “Everything is as simple as its own nature. No more, no less”

4. “Never be afraid to ask stupid questions, it’s the only way you are going to find out the answers to them.”

5. “A wise man knows everything, a shrewd man knows everyone.”


I would like to give a special thanks to Karthik Sangiah, Chris Vacano, and Heather Vacano for all the help they gave on this site.

My Methodology

Just because you have the tools, doesn't mean that you need to use them. Sometimes it is harder to use discretion and subtlety over bold and brass. Simplicity of design will give you a product that can be understood as well as the box it came in.

A user sees the product as the means to their ends, and there lies rule 1. If a user can’t or won’t use the product then no matter how brilliant the design is in the end, it has failed. But if the functionality can’t be understood then the interaction of the product has failed too.

I work with a third option, that design and functionality are one in the same thing. You need both to create the end product that users will use. That there is a perfect design solution for any project that makes the product as simple as it’s own nature with out compromising any of its functionality.